Task: Identify, and talk to, the reptile in your head
French psychologist G Clotaire Rapaille claims that "most of our decisions are not determined rationally at all, but are taken surreptitiously in the twilight zone of the brain" or as he puts it, 'the reptile mind' "operating in the background, without us being aware of it".
The Practice
Jot down your associations for the following:
(Remember that these are not adjectives describing the thing but other things you link with it)
...
Coffee reminds me of:
1 pleasant aroma of Nescafe
2 hot, black, sweet and shiny with the brown deep-fried dough beloved of many (though not me) for breakfast
3 ceramic mugs, cups and saucers; and insomnia if I had one too many.
The Car reminds me of:
1 My Mother The Car in the 60s TV sitcom series. The protagonist's mother reincarnated as an antique model that spoke.
2 My father's Peugeot 403 with the lovely gear shift on the steering column that I once drove without a license haha.
3 Seenivasagam brothers' huge impressive Cadillacs (red and white respectively) parked next to Ipoh Padang in the 50s.
Cigarettes remind me of:
1 the stink in my shirt upon exiting the cinema after a show (before the ban)
2 discarded stubs everywhere, in plant pots, streets, public loos etc
3 Lucky Strike that my father smoked before and after his first heart attack which led to the second whereupon he quit cold turkey.
Depending on how you count, I 'hit' two of Rapaille's codes spot on and another one perhaps partially.
1 pleasant aroma of Nescafe
2 hot, black, sweet and shiny with the brown deep-fried dough beloved of many (though not me) for breakfast
3 ceramic mugs, cups and saucers; and insomnia if I had one too many.
The Car reminds me of:
1 My Mother The Car in the 60s TV sitcom series. The protagonist's mother reincarnated as an antique model that spoke.
2 My father's Peugeot 403 with the lovely gear shift on the steering column that I once drove without a license haha.
3 Seenivasagam brothers' huge impressive Cadillacs (red and white respectively) parked next to Ipoh Padang in the 50s.
Cigarettes remind me of:
1 the stink in my shirt upon exiting the cinema after a show (before the ban)
2 discarded stubs everywhere, in plant pots, streets, public loos etc
3 Lucky Strike that my father smoked before and after his first heart attack which led to the second whereupon he quit cold turkey.
Depending on how you count, I 'hit' two of Rapaille's codes spot on and another one perhaps partially.
...
Rapaille’s mantra is “the reptilian brain always wins.”
Archetype Discoveries Worldwide was founded by Dr. G. C. Rapaille to provide answers to the question: Why do people do what they do?
Clotaire Rapaille - Reptilian Marketing, 10 min video from PBS and Crack This Code (GCR session in Bangalore, India)
There are dissenting voices to be heard.
There are dissenting voices to be heard.
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